How to make the most of your eLearning data

We all know that data is valuable. It can reveal hidden patterns and connections between individuals and groups, and is set to play a significant role in developing and customising the rapidly expanding eLearning space. So how can you make the most of this precious resource?

Data used to be regarded as complex, dynamic and hard to analyse – seemingly the stuff of sci-fi movies. But learning management systems and other business tools make it easy to manage and learn from your data. Best of all, you don’t need a PhD in data analytics to make sense of it all.

Use data to follow the learner’s journey from start to finish

From the moment a user begins a course, their eLearning experience is tracked. This allows you to gain insight into what’s working, what’s not, and what could be improved.

Analysing user data makes learning patterns visible, and a user’s interactions with an eLearning system can show whether the content is engaging or is missing the mark. It also suggests where changes could be made – for example, if the data shows a consistent dropout or high incompletion rate at a specific point, the content probably isn’t working as intended.

By closely analysing such data, the eLearning course can be improved so it’s more engaging and delivers better results for the users and the organisation alike.

Personalising the eLearning experience for individuals and groups

Personalisation is a big focus for eLearning  platforms. We all have different learning styles, and data-based insights and analytics can reveal how a user interacts with a course. This information can then be used to better understand individual needs.

Personalised data can uncover learner preferences (e.g. the ideal time of day to use the system), effectiveness and learning experiences, preferred module engagement and effectiveness, and gaps in their training or learning.

And by segmenting and analysing your data you can gain valuable insight into the needs of specific groups or teams, and decide what tools and information are most useful to them.

Data shouldn’t be an afterthought

To make the most of your eLearning data, you must make it a priority. Include managing and analysing user data in your business planning, and make sure it’s correctly stored and refreshed. When new content is rolled out, make sure the user experience is carefully monitored and the data closely analysed, then use the results to help improve the content, make your eLearning platform more usable, and forecast future user needs.


To learn more about how you can adapt eLearning to the changing needs of your workforce, download our new ebook How to refine elearning for ageing and contingent workforces .